London Pass® – Save up to 50% on Tickets to 100+ Attractions

REVIEW · LONDON

London Pass® – Save up to 50% on Tickets to 100+ Attractions

  • 4.12,653 reviews
  • From $106.41
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Operated by Go City - London · Bookable on GetYourGuide

Traveller rating 4.1 (2,653)Price from$106.41Operated byGo City - LondonBook viaGetYourGuide

London Pass makes planning feel like cheating—in a good way. The big win is one digital pass that gets you into major sights across the city, plus a lineup of museums, landmarks, tours, and experiences that can fill multiple days fast. I like how it’s built for real itineraries, not just a list of attractions, and the Go City app helps you map it out with less guesswork.

What I really like is the chance to hit expensive, high-demand stops like Tower of London, Westminster Abbey, and St Paul’s without repeatedly buying timed tickets. I also love the Plus upgrade for travelers who want the headline views: The Shard, London Eye, and more included rides and attractions.

One drawback to plan around: this is not a set-it-and-forget-it ticket. You’ll want to reserve the most popular attractions ahead, and Windsor Castle only works with specific afternoon timing.

In This Review

Key points to know before you buy

London Pass® - Save up to 50% on Tickets to 100+ Attractions - Key points to know before you buy

  • One pass, lots of choices: pick 1 to 5 consecutive days of sightseeing credits across 100+ attractions
  • Plus is the real upgrade: Shard, London Eye, Madame Tussauds, and the Hop-on Hop-off elements are Plus-only
  • Your savings depend on your day plan: the best value comes when you stack multiple big-ticket sites
  • QR entry is the system: scan your pass at venues; it’s designed to be quick and straightforward
  • Windsor is restricted: Castle entry is only after 1 PM Thursday to Monday
  • You’ll need to think about timing: start early and reserve ahead for top attractions

London Pass in plain English: one ticket, many days, zero ticket hunting

London Pass® - Save up to 50% on Tickets to 100+ Attractions - London Pass in plain English: one ticket, many days, zero ticket hunting
The London Pass is a digital attraction pass you use like a points system. You choose a credits package for 1 to 5 days, activate it when you visit your first included attraction, then use it across those consecutive days.

The appeal is simple: London’s top sights can burn time and money fast when you buy tickets one by one. With the pass, you’re trading ticket shopping for a planned route, and that usually helps you see more in the same trip window.

You can also read our reviews of more tours and experiences in London

Price and value: when $106.41 actually turns into savings

London Pass® - Save up to 50% on Tickets to 100+ Attractions - Price and value: when $106.41 actually turns into savings
You’ll see the price listed around $106.41 per person, depending on the day count you pick (1 to 5 days). A pass like this only pays off if you’re doing enough included attractions that you would otherwise pay out of pocket.

Here’s the way I judge value with this kind of product:

  • If your plan is mostly free/cheap sights (parks, neighborhoods, walking viewpoints), the pass might be overkill.
  • If your plan includes several premium stops like Tower of London, Westminster Abbey, St Paul’s, and at least one major view experience (Plus), it tends to make sense quickly.
  • If you’re the type who keeps changing your mind day-of, the pass still helps, but you’ll get the most out of it by stacking choices efficiently.

Also note the pass savings claim is based on sample itineraries. Your real win comes when your day includes multiple pricier attractions back-to-back, instead of spreading out only a couple of sites.

The main attractions that do the heavy lifting

London Pass® - Save up to 50% on Tickets to 100+ Attractions - The main attractions that do the heavy lifting
The core London Pass lineup is heavy on the classics. If you want iconic buildings and top museums without standing at every ticket counter, these are the strongest anchors.

Tower of London and Tower Bridge: a full day’s worth of royal drama

Tower of London is one of the city’s biggest-ticket experiences, and it’s also very “planable.” Once you’re there, Tower Bridge is a natural follow-up because the area groups together landmark views, Thames walks, and photo spots.

The practical point: you can build a walkable route around these two, so you’re not spending your day lost in logistics.

Westminster Abbey and the Houses of Parliament area: big sights, tight geography

Westminster Abbey is a must if you’re doing the core central circuit. It also fits well with nearby landmarks like the Parliament area, so you can combine it with sightseeing on foot.

The tradeoff is that this part of London is popular, so you’ll want to start earlier in your credits window rather than waiting until late afternoon.

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St Paul’s Cathedral: the visit that rewards smart timing

St Paul’s is another classic that tends to run into demand. The pass helps you access it as part of your credits plan, but you still should think about timing so you don’t lose the best hours of the day to queues or crowded entry windows.

If your schedule includes St Paul’s, I’d treat it as a must-do and plan other nearby visits around it.

London Bridge Experience and London Zoo: variety for different moods

London Bridge Experience adds another big central attraction, while London Zoo is a very different vibe—great if your group wants something less historic and more playful.

This is one reason the pass works for groups: you can cover landmark London in the same trip as a family-friendly break without changing ticket strategies.

London Pass Plus: what you gain if you want the big views and rides

London Pass® - Save up to 50% on Tickets to 100+ Attractions - London Pass Plus: what you gain if you want the big views and rides
The Plus upgrade is built for travelers who want the headline photo moments and the signature experiences that are often separate ticket purchases.

The Shard and The London Eye: two skyline hits, different feels

Plus includes The View from The Shard and also The Lastminute.com London Eye. These are not the same experience: The Shard is all about height and scale from a dramatic viewpoint, while the London Eye is about the ride itself and the way the city opens in segments.

If you only want one skyline attraction, you can still choose your priorities. But if you want both, Plus is the cleanest path because it bundles them.

Madame Tussauds: fast fun that still fits tight schedules

Madame Tussauds is included only with Plus. It’s a good “let’s do something now” attraction when your itinerary has gaps, and it also works well as a buffer on rainy days because it’s indoors.

Big Bus Hop-on Hop-off and the Uber Boat by Thames Clippers

Plus also includes:

  • a 2-Day Hop-on Hop-off London Bus Tour (Big Bus Tours)
  • a 1-day Hop-on Hop-off Uber Boat by Thames Clippers

These are not just transport perks. They’re itinerary tools. When you can hop on/off bus or boat, you can let the pass guide your day and reduce the stress of backtracking.

One practical detail from real-world use: make sure you connect the pass to the correct operator for the bus. There are multiple similar-looking Hop-on Hop-off services around London, so you’ll want to follow the instructions linked to your pass so you use the right one.

How to plan your “stacked day” route without burning credits

London Pass® - Save up to 50% on Tickets to 100+ Attractions - How to plan your “stacked day” route without burning credits
The pass is easiest when you treat it like a sequence. Start early, hit one big anchor, then layer on one or two additional sites nearby before moving on.

A smart approach is to pick one of these daily styles:

Central landmarks day (mostly walkable)

Think: Tower area, then work your way through central sights. Pairing Tower of London/Tower Bridge with nearby stops can help you keep travel time low and actually enjoy what you’re seeing.

Westminster and cathedral day (classic London)

Use Westminster Abbey as your anchor and then add St Paul’s if your feet and energy allow it. This is a great day for first-time Londoners who want the core buildings without feeling like they’re sprinting.

City-of-museums day (switch pace when you need it)

If your list includes museum-style stops and indoor attractions, plan a morning that’s strong on indoor entry, then add outdoor photo time later. The pass supports variety, so don’t be afraid to mix types of attractions.

Boat and bus strategy: using them to save energy (not just time)

London Pass® - Save up to 50% on Tickets to 100+ Attractions - Boat and bus strategy: using them to save energy (not just time)
The Hop-on Hop-off and river options included with Plus are the best way to turn your days into a choose-your-own-adventure.

The Uber Boat on the Thames: great for stretching out the route

The included Uber Boat by Thames Clippers is a hop-on hop-off format. That means you can ride for views when you want them, then hop off when an attraction lines up with your next stop.

The upside for you: if you’re doing multiple riverside or Thames-adjacent sights, you reduce the “where do we go next?” anxiety.

Big Bus: use it as a moving viewpoint

The included Big Bus Hop-on Hop-off is ideal for getting around while still taking in landmarks from the top deck. It also helps you build a day plan without worrying about every Tube leg.

One thing to remember in practice: rides can have short stops for logistics and driver changes, so don’t schedule your most time-sensitive attraction immediately at the end of the bus route.

Branch out beyond the main tourist circuit

London Pass® - Save up to 50% on Tickets to 100+ Attractions - Branch out beyond the main tourist circuit
What I like about the pass is that it doesn’t force you into only the same three blocks of London. The included list reaches into neighborhoods and day trips.

Greenwich and the Thames history vibe

Royal Observatory Greenwich, Old Royal Naval College, and Cutty Sark are included options. These are perfect if you want a change of scenery from the Westminster-and-Tower loop.

Kew Gardens and Hampton Court Palace

Kew Gardens and Hampton Court Palace are the kind of stops that help you breathe. If your itinerary is heavy on architecture and museums, these add a calmer rhythm.

Kensington Palace and royal-adjacent culture

Kensington Palace is included, which makes it easier to spend a day around west-central London without constantly buying new tickets.

Windsor Castle: worth it, but only with the right timing

Windsor Castle is included with strict rules: entry via the pass is only available after 1 PM, Thursday to Monday. If your trip includes a weekend day (or you’re traveling those days), it can still work well, but you’ll want to plan your morning accordingly.

Using the Go City app: the difference between smooth and stressful

London Pass® - Save up to 50% on Tickets to 100+ Attractions - Using the Go City app: the difference between smooth and stressful
The pass experience is driven by the Go City app, which is where you’ll plan your itinerary and access the information you need for each attraction. The app also helps you keep your day organized so you can focus on sightseeing instead of paperwork.

Activation and consecutive days (the part people accidentally mess up)

Your credits package is valid for 1 year from purchase, but it only becomes active when you use your first attraction. After activation, it’s valid for the number of consecutive days you purchased—not 24-hour blocks.

My tip: don’t activate it on a low-value hour just to test it. Choose the moment you’ll actually start your sightseeing.

QR scans and fast entry

Most included attractions are designed for QR-based entry. From real-world use, the pass QR code is recognized at entry points and scanning is quick.

Also, I’d keep an easy backup plan. Some people find it helpful to have the pass accessible in more than one format (for example, printed out), especially if you’re dealing with spotty phone battery or crowds.

Reservations: where you must be ahead of the game

You’ll find that the most popular attractions require reservations. If there’s a “top pick” in your list—especially one that sells out in advance—lock it in early, then build the rest of your day around what’s still flexible.

What makes the included tour options feel useful

London Pass® - Save up to 50% on Tickets to 100+ Attractions - What makes the included tour options feel useful
This pass isn’t only entry tickets. It also includes tours and experiences that can help you cover more ground with less friction.

You’ll see options like:

  • historic pub tour options
  • London food walking tour options
  • stadium tours (Arsenal, Chelsea, Tottenham, Twickenham, Wembley)
  • a few immersive or ticketed museum-style experiences

If your group includes different interests, this is a real advantage. It’s easier to keep everyone happy when your pass includes experiences beyond just stone-and-glass landmarks.

Who this pass is best for (and who should think twice)

Great fit if you want maximum sights with less ticket stress

If you’re a first-timer to London and you’ve got a “greatest hits” list, the London Pass usually works well. It also suits families or mixed-interest groups because you can choose among landmarks, museums, and fun attractions without re-pricing everything.

Less ideal if your plan is light or slow

If you’re only doing a couple of major paid sights and spending most of your trip on neighborhoods and free sights, the pass may not earn its keep. In that case, buying individual tickets for just your must-do experiences can be more cost-effective.

Not for wheelchair users

This pass is listed as not suitable for wheelchair users. If accessibility is a priority for your group, plan around that before buying.

Should you book the London Pass?

I’d book the London Pass if your trip includes multiple high-demand paid sights and you’re ready to plan in a loose, structured way (anchors plus nearby adds). The value becomes real when you stack several big attractions within the consecutive-day window.

I’d skip it if your itinerary is mostly casual, flexible, and light on paid admissions. With a pass, the risk is paying for options you don’t use. If you want maximum comfort, choose the pass only when you can clearly picture several included stops you’ll actually do.

A simple decision test: list your top 4 to 7 paid attractions for the dates you’re in London. If the pass lineup covers most of them—especially with Plus for Shard/London Eye—then you’re very likely to be satisfied with the money you save and the time you don’t waste.

FAQ

How long is the London Pass valid?

The London Pass is valid for 1 to 5 days. It activates when you visit your first attraction, then it’s valid for the number of consecutive days you purchased.

What’s included in the London Pass versus the London Pass Plus?

The London Pass includes many major attractions such as Tower of London, Westminster Abbey, Tower Bridge, London Zoo, St Paul’s Cathedral, and Kensington Palace. The Plus upgrade adds attractions like The View from the Shard, The London Eye, Madame Tussauds, and includes additional tour components.

Is The Shard included?

The Shard is included only with the London Pass Plus.

Is the London Eye included?

The London Eye is included with the London Pass Plus.

Does the pass include the hop-on hop-off bus and river options?

The London Pass Plus includes a 2-day hop-on hop-off bus tour (Big Bus Tours) and a 1-day hop-on hop-off river option with Uber Boat by Thames Clippers.

Do I need reservations?

Some popular attractions require reservations. It’s smart to reserve well in advance to avoid disappointment.

How do I use the pass at attractions?

You use the Go City app to plan and follow the instructions you receive to sync your credits. At attractions, you scan your London Pass/QR code for entry.

Can I use the pass for Windsor Castle?

Yes, but entry is strictly after 1 PM from Thursday to Monday.

What do I need to bring?

You should bring a passport or ID card.

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