REVIEW · LONDON
London Big Bus Hop-On Hop-Off Tour with Optional River Cruise
Book on Viator →Operated by Big Bus London · Bookable on Viator
Want London highlights without plotting a route? This hop-on hop-off double-decker bus tour strings together the sights most people chase in London, from Westminster and the London Eye to the West End—with live flexibility at stops. I especially like the hop-on hop-off flexibility and the free onboard Wi‑Fi that makes longer rides easier to handle. One drawback to plan around: bus frequency can vary with traffic, so waiting at a stop may be part of the day.
The big value is in the ticket options. A 24-hour pass is simple: hop on, hop off, and use recorded commentary (available in 7 languages). Choose a 48-hour ticket and you add walking tours plus a bonus 2-hour non-stop panoramic evening tour—and if you pick the longer option, you’ll also get a one-way Thames River Cruise.
You’ll be out for about 3 hours 35 minutes on average, but it really feels longer because you’ll likely linger at photo stops. Your mobile ticket uses a QR code you activate at designated Big Bus stops, so the tour starts smoothly—if you keep your plans flexible when crowds and weather don’t cooperate.
In This Review
- Key takeaways before you ride
- 24 vs 48 Hours: what the extra time really buys you
- The Westminster and West End loop: best for first-timers
- Green Park to Marble Arch
- Regent Street and Piccadilly Circus
- Trafalgar Square and Whitehall
- London Eye and Waterloo side
- Covent Garden and St Paul’s as your pivot
- Tower, City Hall, and the Thames: where the cruise vibe fits in
- London Bridge to Tower of London
- Temple, Westminster Pier, and Lambeth Palace
- Shopping power moves: Regent Street, Oxford Circus, and Kensington edges
- Oxford Circus and Baker Street connection
- Hyde Park Corner and the high-end sights
- From Natural History to Kensington Palace
- Northern London add-ons: British Museum and the Euston–King’s Cross belt
- Thames cruise and evening panoramic tour: when to schedule them
- How the cruise fits into a sightseeing plan
- How the evening tour changes the experience
- Comfort, crowds, and timing: what to expect in real London weather
- Cold and rain affect where you’ll sit
- Crowds can make the audio experience inconsistent
- Long waits happen when frequency drops
- Getting on and off with a mobile QR ticket (and avoiding ticket trouble)
- Price and value: is $39.77 worth it?
- Who should book this Big Bus London tour
- Should you book the London Big Bus Hop-On Hop-Off Tour?
- FAQ
- Is the River Cruise included with every ticket?
- How long is the Big Bus London hop-on hop-off tour?
- Do I get onboard Wi‑Fi?
- What language is the commentary available in?
- Do I need to activate my mobile ticket?
- Can I use an electronic ticket if I’m given a paper ticket?
Key takeaways before you ride

- 24 vs 48 hours changes what you get: River Cruise, walking tours, and an evening panoramic tour come with the 48-hour option.
- Onboard Wi‑Fi helps on slow stretches when traffic or crowds slow things down.
- Recorded commentary is available in 7 languages, so you can tune in without needing a tour guide group.
- Your itinerary is what you make it: you can stay onboard between stops or build a day around the exact sights you care about.
- Use live timing tools if you have them available, since bus frequency can swing during peak hours.
- Weather affects the open top experience: if it’s cold or rainy, sitting downstairs may matter.
24 vs 48 Hours: what the extra time really buys you

This is the first decision I’d make, because it affects both your schedule and your payoff.
With a 1-day / 24-hour ticket, you get the bus hop-on hop-off experience and recorded commentary. Importantly, the 1-day ticket does not include the River Cruise, so if Thames views are on your list, you’ll want either the 24-hour option that includes the cruise (as offered) or the 48-hour option that clearly includes it as a benefit.
With the 48-hour ticket, you’re buying more than time. You add 3 guided walking tours and a 2-hour non-stop panoramic evening tour. That evening add-on is smart value if you’re trying to see London after dark without hiring extra guided transport, because London’s best-known landmarks look great with lights and cooler evening air.
A practical tip: if you only have one day, don’t try to do everything by hopping on and off all day. Instead, pick one “anchor” area (like Westminster or Tower area) and use the bus as your connector while you spend your best energy walking.
You can also read our reviews of more boat tours in London
The Westminster and West End loop: best for first-timers

This tour is built for getting your bearings. One of the strongest strengths is how it clusters the big landmarks with stops that are easy to build a plan around—so you’re not spending your limited sightseeing time wrestling with navigation.
Green Park to Marble Arch
You’ll start near Green Park (and Green Park Underground), which is a nice launching point because you’re close to the royal-adjacent center. From there, the route swings toward Marble Arch and then into central shopping and sightseeing areas.
Why this matters for you: Marble Arch is a “transition” stop—use it to pivot between royal sights and the West End. If you’re tired, it’s a good place to pause and reset before continuing.
Regent Street and Piccadilly Circus
Then it’s into the thick of London’s most famous streets: Regent Street and Piccadilly Circus are included stops. This is where the city feels like a postcard—bright signs, landmark views, and quick photo opportunities.
Watch-outs: Piccadilly and nearby stops can feel crowded, especially around holidays. If you want quieter sightseeing, plan to ride past first and hop off after the rush.
Trafalgar Square and Whitehall
Next comes Trafalgar Square, then closer to government and ceremonial London with stops like Horse Guards / Horseguards and Whitehall. These stops set you up well for classic sights around Westminster.
A good move: treat these as “walk-off” points. Even short walks from these bus stops can feel like a whole mini-tour because the area is so dense with major landmarks.
London Eye and Waterloo side
You also hit the London Eye (both directions) and Waterloo Station. The London Eye stop is ideal even if you don’t ride it, because the views across the Thames are the whole point.
Practical consideration: The River Thames area can be busy. If you’re trying to time your photos, hop off early and give yourself buffer time.
Covent Garden and St Paul’s as your pivot
As your loop shifts, you’ll reach Covent Garden, then St. Paul’s Cathedral, and further toward the Monument to the Great Fire of London. This section is great if you want London’s “old-meets-new” vibe in one stretch.
Why I like this pairing: Covent Garden is walkable and lively, while St Paul’s is a perfect landmark anchor. Together, they help you plan an itinerary that mixes entertainment and serious architecture without needing another form of transport.
Tower, City Hall, and the Thames: where the cruise vibe fits in
The tour reaches into London’s river-side and historic core with stops like London Bridge, London City Hall / Southwark, Tower of London, Temple, and Westminster Pier (plus Lambeth Palace). This is the part that pairs best with the optional Thames River Cruise.
London Bridge to Tower of London
Stops around London Bridge and Tower of London are built for the “walk the famous sights” traveler. You can hop off for iconic photos and then re-board later to keep your day moving.
Benefit: This is how you see the City without committing to a full day of walking from one end to the other.
Temple, Westminster Pier, and Lambeth Palace
Then you reach Temple Underground Station, Westminster Pier, and Lambeth Palace. These stops are especially useful if you’re planning to do the cruise (for ticket options that include it), because you’re already oriented to the river.
My advice: Don’t treat the Thames stops as just “photo stops.” If the cruise is on your plan, build your schedule so you’re not sprinting between bus timing and boat boarding.
Shopping power moves: Regent Street, Oxford Circus, and Kensington edges

A big appeal of the hop-on hop-off format is that it lets you build a shopping-and-sightseeing day. You get major retail streets and landmark hubs without needing taxis between points.
Oxford Circus and Baker Street connection
Stops include Oxford Circus and Baker Street. Oxford Circus is the classic junction for grabbing quick bites, people-watching, and grabbing something warm on a cold day. Baker Street is useful as a way to connect central areas to the wider West London loop.
Hyde Park Corner and the high-end sights
You’ll also find a stop at Hyde Park Corner, plus Harrods. This is a satisfying combination because Hyde Park gives you open space, while Harrods is a “London experience” stop even if you’re just browsing.
Reality check from experience style feedback: If it’s cold outside, you may find it easier to sit downstairs where views can be tougher but comfort is better.
From Natural History to Kensington Palace
The West London portion includes Natural History Museum, Gloucester Road, Kensington Palace, Kensington Gardens, and Notting Hill. These stops help you see that London isn’t just Westminster and skyscrapers—there’s a whole world of grand buildings and neighborhood character here.
If you’re short on time: Don’t hop off at every single museum stop. Pick one (or none) and use the others for photo angles and quick walks.
Northern London add-ons: British Museum and the Euston–King’s Cross belt

One of the overlooked values here is that the routes can also swing toward major rail and museum territory, including stops like The British Museum, Russell Square, Euston Square, Euston Station, Kings Cross Station, and St Pancras Station.
If you’re taking trains later in the day, this matters. It helps you avoid the “we saw the sights but now we need to cross the city” problem. It also gives you a chance to see a different kind of London than the river-and-palaces vibe.
Practical consideration: Some stops can be harder to spot depending on roadworks or closures. If you’re not sure, double-check on the day before you rely on a single bus stop location.
Thames cruise and evening panoramic tour: when to schedule them

The tour includes a one-way Thames River Cruise with 24- and 48-hour ticket options only (not the 1-day ticket). It also includes the bonus 2-hour non-stop panoramic evening tour on selected ticket types, including the 48-hour option.
How the cruise fits into a sightseeing plan
I love this combination because the bus shows you the neighborhoods and landmarks, then the boat gives you a different angle on the same geography. If you do Westminster and the City by bus, the cruise makes the river feel like the “main street” linking it all together.
How the evening tour changes the experience
An evening panoramic tour is a smart way to keep you from repeating London’s highlights in daylight only. The landmark lighting can make familiar buildings feel new, and “non-stop” means less time waiting and more time watching.
Scheduling tip: If you’re also hopping off for dinners, build a buffer. On crowded days, timing can slip—so plan to eat a little earlier or a little later.
Comfort, crowds, and timing: what to expect in real London weather

This tour runs through the middle of London, so crowds and weather matter.
Cold and rain affect where you’ll sit
Because it’s a double-decker, you’ll have different viewing options depending on the weather. In foul weather, you might prefer the indoor seating downstairs because the open upper deck can feel less comfortable.
Crowds can make the audio experience inconsistent
Recorded commentary is included, in 7 languages. That’s great on paper, but if it’s busy, you can find the audio system experience less smooth—especially during peak holiday days when it can feel crowded and loud.
Long waits happen when frequency drops
A recurring theme in the feedback is that buses can be less frequent than you want during peak times and holiday periods. When you’re standing outside waiting, that’s time you could have used to walk, eat, or do one more hop-off stop.
My practical advice:
- Use any live tracking feature if it’s offered in their app.
- Don’t build a strict minute-by-minute plan.
- If your goal is one specific stop, go a little early.
Getting on and off with a mobile QR ticket (and avoiding ticket trouble)

The tour uses a mobile ticket and QR code, and your validity kicks in when you activate the voucher at a designated Big Bus stop.
Here’s the key practical warning based on real experiences: in some cases, passengers are given a paper ticket when they board. If that paper ticket gets blown away or lost, some drivers may refuse re-entry unless your digital ticket is properly linked in the app for digital use. The whole point of electronic scanning is convenience—so protect the paper side if it happens to be issued to you.
Do this before you start:
- Have your QR code ready on your phone screen.
- Keep a backup screenshot if your phone battery gets low.
- If you’re traveling with family or someone with limited mobility, prioritize arriving a few minutes early at stops.
Price and value: is $39.77 worth it?
At about $39.77 per person, this isn’t a “cheap and cheerful” attraction. But it can still be good value if you use it correctly.
You’re paying for:
- Transport that covers multiple major sightseeing zones
- Recorded commentary (7 languages)
- Free onboard Wi‑Fi
- Optional add-ons like the Thames cruise (with the right ticket) and a panoramic evening tour (with selected tickets)
Where it can fall short is when bus frequency is low on your travel day. If you spend a big chunk of time waiting and you can only complete one or two short segments, the value drops fast—especially if you only have one or two days.
So here’s my balanced take: This tour is worth it when you want flexibility and a low-stress way to move between landmarks. It’s less worth it if you’re the type who enjoys planning routes tightly and you’re comfortable using the Tube and walking between points.
Who should book this Big Bus London tour
This is a good match for:
- First-time London visitors who want a fast overview and easy landmark access
- Travelers who like planning their own day in chunks instead of following one fixed walking group
- People who value onboard comfort like Wi‑Fi during transit
- Families or anyone who wants to reduce cross-city transfers
It may be less ideal for:
- Travelers with very strict time windows (like a hard dinner reservation or a tight theater schedule)
- Anyone who hates waiting outside in the cold or rain
- People who plan to hop off at many stops and re-board repeatedly in a short window (frequency matters)
Should you book the London Big Bus Hop-On Hop-Off Tour?
If you want a low-effort way to see big-name London sights—Westminster, the West End, St Paul’s area, and river views—this tour can be a smart use of time. The combination of hop-on hop-off flexibility, recorded commentary, and free onboard Wi‑Fi is a strong baseline value, and the Thames River Cruise plus evening panoramic option can turn it into a fuller day (especially with the 48-hour ticket).
But if your travel dates include peak crowds or you’re going during a season known for delays and slow service, go in with a buffer mindset. Build your plan around one or two anchor areas, use live timing if available, and treat “bus waits” as possible.
Book it if you want convenience and variety. Skip or supplement with the Tube if you’re already confident navigating London and you’re trying to maximize every hour.
FAQ
Is the River Cruise included with every ticket?
No. The 1-day ticket does not include a River Cruise. The Thames cruise is included with 24- and 48-hour ticket options only.
How long is the Big Bus London hop-on hop-off tour?
It runs for about 3 hours 35 minutes on average, though your total time will depend on how often you hop on and off.
Do I get onboard Wi‑Fi?
Yes. Free Wi‑Fi is included onboard.
What language is the commentary available in?
Recorded commentary is available in 7 languages, and the tour is offered in English.
Do I need to activate my mobile ticket?
Yes. Your ticket’s validity period begins from the date and time it is activated. You can activate your mobile voucher or QR at designated Big Bus stops.
Can I use an electronic ticket if I’m given a paper ticket?
You may be issued a paper ticket when boarding. If the paper ticket is lost, that can cause problems. If you add your ticket in the Big Bus Tours app, it can be used digitally only, without needing paper.































