REVIEW · LONDON
Private Bespoke Tour: Sherlock Holmes and Sir Arthur Conan Doyle
Book on Viator →Operated by Richards Tours · Bookable on Viator
A foggy Sherlock morning in London makes sense. I like how this private tour turns famous names into real streets, with a guide who knows the stories and the city behind them. You’ll also get Sherlock Holmes and Sir Arthur Conan Doyle context as you move between case locations, including filming spots tied to TV adaptations.
Two things I especially like: first, the tour is run by a true Sherlockian—Richard has worked in the Sherlock Holmes Museum on Baker Street—so the explanations feel earned, not recited. Second, the pacing is relaxed, with short, timed pauses that keep it fun and manageable rather than rushed. The one catch to consider is that it’s mostly walking plus London Underground hops, so you’ll want comfortable shoes and an Oyster or travel card.
In This Review
- Key highlights worth planning around
- A private Sherlock tour that treats London like evidence
- Price and what you’re really paying for
- Meeting at Embankment and moving like Holmes
- Northumberland Avenue: the Sherlock Holmes Pub and Doyle’s London
- Scotland Yard at Metropolitan Police: gas lamps and detective-era HQ
- Simpson’s in the Strand: Sherlock’s favorite meal break
- Somerset House: a useful cut-through with film-familiar streets
- St Bartholomew’s Hospital: where Holmes and Watson’s partnership takes shape
- The Langham and Queen Anne Street: Doyle’s social world to Watson’s practice
- Crosbie Care: the place that fed the writing
- Baker Street Station area and the Sherlock Holmes Statue
- Finishing at 221B: Museum option and souvenir time
- Who this tour suits best (and when to skip it)
- A quick take on the guide experience
- Should you book this Sherlock Holmes and Sir Arthur Conan Doyle tour?
- FAQ
- How long is the private Sherlock Holmes and Sir Arthur Conan Doyle tour?
- How much does the tour cost and how many people can join?
- Where do we meet, and where does the tour end?
- Is this tour private?
- What’s included in the tour price?
- Is the Sherlock Holmes Museum included?
- Do I need tickets or transit to move between stops?
- Is the ticket mobile?
- Is the tour suitable for children?
- What is the cancellation policy?
Key highlights worth planning around

- Private, small-group format for up to 2 people, so questions don’t get squeezed out.
- Richard’s Sherlock credibility from his work connected to the Sherlock Holmes Museum.
- Case-location storytelling at major landmarks, including classic detective-era sights like Scotland Yard.
- Sherlock’s favorite restaurant stop at Simpson’s in the Strand.
- Ends at 221B Baker Street with the option to add the Sherlock Holmes Museum visit (not included).
A private Sherlock tour that treats London like evidence
This is the kind of tour where London feels like a clue itself. You start with detective-era mood—hansom-cab energy, foggy-night vibes, and all—and then you get the practical payoff: real addresses, real buildings, and clear links between Doyle’s life and the Holmes stories that came out of it.
Because it’s private (up to two people), you can take the tour at your speed. If you’re new to Sherlock, Richard keeps things straight and story-led. If you’re a fan, he can go into the kind of details that make you feel like the city is giving you hints, one street at a time.
You can also read our reviews of more private tours in London
Price and what you’re really paying for

At $232.04 per group (up to 2), this isn’t “budget sightseeing,” but it also isn’t priced like a long, complicated coach tour. You’re paying for the guide’s time and a route built around a specific theme—Holmes, Doyle, and the London that shaped them.
Here’s the value angle that matters: most stops are quick pauses at significant places where entry is free, so you’re not paying extra again and again just to see the story sites. Your real optional extra is the Sherlock Holmes Museum at the end, which has a 40-minute slot and isn’t included in the tour price.
Also, with a tour length of about 3 to 4 hours, you get multiple locations in one session without turning it into a full-day grind. If you’re only in London for a short time, that’s a big deal.
Meeting at Embankment and moving like Holmes

You meet at Embankment Station, Embankment Pl, London WC2N 6NS, and the tour ends at the Sherlock Holmes Museum area near Baker Street (Baker St). It’s a mix of walking and short Underground moves, which is exactly how you want to cover London without losing your day to traffic or long detours.
One practical tip: you’ll want an Oyster Card or travel card for the London Underground segments. The tour is designed to make getting between stops easier, but you still need the transit ticket to make it work smoothly.
The best part of the timing style here is that you don’t feel yanked forward. Each location gets its moment, then you move on—so you can absorb what you’re seeing without constant sprinting.
Northumberland Avenue: the Sherlock Holmes Pub and Doyle’s London

Your first stop is Sherlock Holmes country, starting at Northumberland Avenue. You pause outside the Sherlock Holmes Pub, which ties directly to Sir Arthur Conan Doyle’s world. This pub was formerly the Northumberland Hotel, and it’s linked to the story of Sir Henry Baskerville arriving in London to seek Holmes.
Right nearby is another atmospheric touch: the Turkish bath across the way. It’s the kind of small street-level detail that makes the area feel lived-in, not staged.
If you’re thinking about whether to start here even if you’re not a deep Holmes reader: this opening works well because it frames the man behind the character. You’re not just learning plot points—you’re connecting Doyle’s London to how Holmes took shape.
Scotland Yard at Metropolitan Police: gas lamps and detective-era HQ

Next you head to the Metropolitan Police / Scotland Yard area. This is where you can imagine Lestrade and Hopkins working, with that old-police-headquarters energy right in front of you.
The building has been restored beautifully, and the details are part of the effect: large gas lamps, and that sense that the street could still turn into a hansom-ride scene at any second. It’s also a good reminder that Holmes wasn’t solving mysteries in isolation—official work, public institutions, and imperfect people all sit in the background.
A small but real caution: this stop is a short pause, not a long interior visit. If you want deep museum-style time, you’ll get that more at the end with the Sherlock Holmes Museum option.
Simpson’s in the Strand: Sherlock’s favorite meal break

Then you take a break that feels like a scene. At Simpson’s in the Strand, you hear the classic Holmes-style setup—rest, nourishment, and getting back to the case.
This matters more than it sounds. It’s one of the stops that connects Sherlock to everyday Victorian life: Simpson’s began as a Chess Club and Coffee House, and it later became a favorite of major literary and public figures including Charles Dickens, Arthur Conan Doyle, and Winston Churchill.
If you arrive before lunch service, you can even peek inside to see meat carving trolleys that have been in use since 1840. Even if you miss that window, the point is still strong: the food-stop isn’t random. It’s a place Doyle and his circle would have recognized as part of London’s rhythm.
Somerset House: a useful cut-through with film-familiar streets

Not every stop here is pure Holmes-only. Somerset House is a smart walk-through, partly because it’s practical and partly because it adds cinematic context—this site has been used as a filming location for Love Actually.
You’ll walk through a 300-year-old staircase and then head toward Temple Station. That makes this stop more than a postcard moment. It’s where the tour shows you how London’s old layers help you get around, not just how they look.
If you’re the type who likes efficiency, this section is a win. You’re moving closer to your next story beat while also noticing how the city’s history shows up in the paths people still use today.
St Bartholomew’s Hospital: where Holmes and Watson’s partnership takes shape

One of the most meaningful stops comes next: St Bartholomew’s Hospital (St Barts). This is described as London’s oldest hospital, and it’s tied to A Study in Scarlet—the moment where Holmes and Watson first meet after being introduced by “Young Stamford.”
The story beat is specific and it sticks: Watson runs into an old colleague at the Criterion Bar, who mentions an eccentric friend called Sherlock. That friend is looking for someone to share the rent for rooms in Baker Street. Then Holmes takes Watson to a laboratory at St Barts, showing off analysis and deduction, and the partnership is set up soon after at 221B.
What you’ll like here is that it’s not just “this happened here.” The area around the hospital also gets attention for its broader background, so you feel the neighborhood instead of bouncing off it.
Just keep expectations realistic: it’s a 20-minute stop, so you won’t get deep historical building access. But the storytelling is detailed enough to make the time feel worthwhile.
The Langham and Queen Anne Street: Doyle’s social world to Watson’s practice
After St Barts, the tour shifts to a different side of the 1800s: authors, publishing, and the kind of dinners that can change careers.
At the Langham, London, you hear about an event from August 1889, when the hotel had only recently opened. Two up-and-coming authors were invited to dine with an American publisher on a talent scouting mission—Oscar Wilde and Arthur Conan Doyle. The meeting is framed as something that helped launch both of their international careers.
This part gives you context for why Doyle’s stories landed when they did: Holmes isn’t just a clever detective; he’s also connected to a period when writers and publishing networks mattered.
Then you move to Queen Anne Street Practice, tied to Watson’s life after leaving 221B. You’ll stand by 8 Queen Anne Street, where Watson marries Mary Morstan and opens his medical practice. The image Richard paints—Sherlock waiting outside with his cane and Mrs Watson rolling her eyes—turns the address into a living scene.
Crosbie Care: the place that fed the writing
For serious Sherlockians, Crosbie Care is a highlight. This is where Arthur Conan Doyle had his medical practice. You’ll hear that he would walk here each morning from his home—about 20 minutes—and that the route likely fed his imagination.
There’s also a famous line tied to his practice: he later joked that not a single patient darkened his door. Between the scene-setting and the timing of his day-to-day routine, you start to see writing as something built on quiet momentum, not just sudden inspiration.
The exterior is said to be unchanged since 1891, and the stop links his work life to what became The Adventures of Sherlock Holmes. Again, this is not an interior museum stop; it’s a “stand here and picture the era” moment. If you enjoy that style of place-based storytelling, you’ll get a lot out of it.
Baker Street Station area and the Sherlock Holmes Statue
Before you reach the end point, you get a quick hit of London transport history. Baker Street Station is described as one of the oldest Underground stations and among the best preserved. Since Holmes and Watson traveled the Underground in the stories, it fits the theme beyond mere convenience.
Outside is the Sherlock Holmes Statue, commissioned by the Abbey National Building Society during the time they occupied 221 Baker Street. Richard also shares an interesting story about the statue before you move on to the final address.
This section works well as a mental reset. You’re coming in from multiple stops around central London, and suddenly you can focus on the single anchor location everyone recognizes.
Finishing at 221B: Museum option and souvenir time
The tour ends at the Sherlock Holmes Museum / 221B Baker Street. You can either shop for souvenirs or step into the museum, which is set out as Sherlock and Watson’s home shared with their landlady Mrs Hudson.
The museum visit gets about 40 minutes, but it’s not included in the tour price. That means you control how much time you spend in the Holmes world versus staying out in the street-level setting.
If you’re deciding what to do at the end: take a quick look, then choose. If you want more story immersion, go inside and let the rooms do the work. If you prefer the street-and-context angle, you can keep it lighter and spend more time around Baker Street and the statue area.
Who this tour suits best (and when to skip it)
This tour is a great match if you like:
- Detective fiction tied to real places, not just generic sightseeing.
- A guide who can connect Doyle’s life to the Holmes character and the writing behind it.
- A paced walk with short stops that still leaves time to think.
It’s also ideal for a first-time Sherlock fan, because the route includes clear starting points (Northumberland Avenue and the pub area) and the story beats are explained in plain language.
You might want to skip or adjust expectations if:
- You want mostly indoor time at each location. Many stops are quick pauses outside or around key buildings.
- You don’t like walking mixed with short Underground rides. Comfortable shoes matter here, and you’ll need transit access.
A quick take on the guide experience
The guide here is a major part of the value. Richard’s Sherlock background is grounded in real involvement—he has worked in the Sherlock Holmes Museum—and that shows in how he handles questions. You’ll likely find the tour feels like a thoughtful neighborhood walk, not a performance.
Flexibility is also built into the style: the pacing stays relaxed, and the route doesn’t feel like a rigid checklist. If you want extra time at a stop or you’re curious about an adjacent detail, the tour tends to make room for it.
Should you book this Sherlock Holmes and Sir Arthur Conan Doyle tour?
Yes—if you want a private, story-focused London walk with a guide who actually knows the material and the city. The structure makes it easy: short, meaningful stops, a classic restaurant break at Simpson’s, then a strong finish at 221B.
I’d book it if you’re traveling with one other person too. The pricing is per group, up to 2, so sharing the cost is the sweet spot.
Just plan for the reality that it’s mostly walking plus Tube, and the museum admission isn’t included. If you can handle that, you’ll get a fun mix of Holmes legend, Doyle context, and real London streets you can still picture later.
FAQ
How long is the private Sherlock Holmes and Sir Arthur Conan Doyle tour?
It runs about 3 to 4 hours.
How much does the tour cost and how many people can join?
The price is $232.04 per group (up to 2).
Where do we meet, and where does the tour end?
You start at Embankment Station, Embankment Pl, London WC2N 6NS, and end at Baker Street / the Sherlock Holmes Museum area on Baker St.
Is this tour private?
Yes. It’s a private tour/activity, so only your group participates.
What’s included in the tour price?
You get a professional guide and the private tour.
Is the Sherlock Holmes Museum included?
No. The museum at 221B has an allotted about 40 minutes, but museum entry is not included.
Do I need tickets or transit to move between stops?
You’ll need an Oyster Card or travel card for the London Underground segments. The tour uses public transportation to move between locations.
Is the ticket mobile?
Yes, the tour uses a mobile ticket.
Is the tour suitable for children?
Children must be accompanied by an adult.
What is the cancellation policy?
You can cancel for a full refund if you cancel at least 24 hours before the experience starts. If you cancel less than 24 hours before, it isn’t refunded.































